In February, a group of Ovation’s Recharge and Renew (R & R) Club participants visited Direct Supply’s Innovation and Technology Center (ITC) on the MSOE campus.

The ITC is focused on improving existing technologies and developing forward-thinking innovations related to senior health. One of the highlights of the visit was the opportunity for Adult Day Services participants to test out a virtual reality station that transported” them back to their hometowns, favorite vacation spots, and even a military base one member served at over 40 years ago.

Direct Supply was recognized at the recent annual In-Ovation celebration as the Ovation Communities Business Partner of the Year. The nation’s largest provider of senior living solutions, Direct Supply has a longstanding 20-year partnership with Ovation. Headquartered in Milwaukee, Direct Supply shares Ovation’s commitment to the future of senior living.

“Our missions are very similar: to provide beautiful environments for our residents and take care of them in the best possible way,” said  Tanya Mazor-Posner, Vice President of Development for the Jewish Home and Care Center Foundation. “We also share a deep commitment to serving the greater Milwaukee community, and are thrilled to recognize Direct Supply for their unwavering support.”

“It is a tremendous honor to receive this recognition and to have the opportunity to connect with and serve the community in our hometown,” said Sharon R. Jordan, Direct Supply Community Relations Director. “Ovation is focused on celebrating life by continuing to live it and that is central to how we approach our work. Seeing that mission come to life has been exceptionally rewarding for our entire team.”



All photos on these pages were taken in February this year. They depict the participants of the R & R Club and staff of Direct Supply enjoying interactive and immersive experiences at Direct Supply’s Innovation and Technology Center.